theBlu - an ocean full of fun

Last year I got the opportunity to meet the team working on an online experience called theBlu. According to Wemo Media, the Venice Beach based makers of theBlu, "Inspired by the Oceans, theBlu is a socially-connected, global interactive screen saver. Each time you participate, your interactions and connections impact the flow of life in theBlu and every one's experience of it."

Take a quick dive in the digital ocean with the video below.


Now theBlu is in public beta and 'WOW', what a cool experience. It is fun to explore, educational (clicking on a fish pulls up information about the species), and the graphics are beautiful. More fish and scenes can be unlocked using credits that can be purchased like any other type of virtual good. Bonus that every time a user makes a purchase of an item, they support oceanic conservation.


The content of theBlu is created by its Makers. With theBlu's Maker Program, digital artists can showcase their work to a global audience, connect with a community of peers, receive feedback from world-class industry professionals, and get paid for what they create whenever a person purchases their art. Makers can also choose to contribute their earnings towards their favorite cause partner.

TheBlu is Wemo Media's first social media title published on their Maker Media Platform. The Maker Media Platform is an online creative collaboration platform enabling digital artists and developers around the world to peer-produce innovative digital media. If this is the type of content that their Maker Media Platform can create, I look forward to future titles from Wemo. For now though I am diving back down, come jump in!

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